Professional Development has undergone its 4th and latest redesign. We are proud to release our latest website that sells, and you can find it at www.professionaldevelopment.co.nz

 

This is the sister site to www.websitesthatsells.co.nz and will offer direct access to some of the other services Professional Devleopment provides through its home grown content management system, CMS Command.

Different forms of advertising have the ability to reach your market in different ways. The key is to keep it simple and choose a medium that will reach your target market. For Professional Development it is about finally spreading the word about our software after 7 years of development to a market that is looking for a simple yet effective way of managing their website(s) with a system that aligns itself with undoubtedly one of the greatest marketing tools out there, the Search Engine.

Within 8 weeks, we have gone from obscurity to noticeable with 3 traditional forms of marketing, 1 not so traditional, and finally entering into Social Networking (better late than never) combined with the basic marketing and networking we have been doing in the past.

So what marketing have we done that has increased our profile? Sign-writing the car was always a no brainer, but to do so was a big step for us while trying to settle on our branding right down to the font and colours we use. To add a special bling to the car, Stuart and the team from Right Tyre Services kitted us out with a set of Crypt Mags and Pirelli Racing Tyres. Recently we started advertising with GiggleTV, a type of in-store screen medium that plays funny video clips with your ads in-between. Our latest marketing venture, and undoubtedly the biggest, is a billboard at the entrance to the Palmerston North International Airport. Big thanks (scuse the pun :) to Grant and Malcolm of CMN Ltd, these guys are legends with Billboards. Im glad the Palmy wind wasn't at full strength as even the moderate breeze made for an interesting time trying to hand a 6m x 4m sail :) Got there in the end and it looks fantastic! You can't miss it if you are driving into the Palmerston North airport.

I often get asked, What is the price for a website? That is a bit like going to a car dealer and saying, how much for a car? It all depends, what level of design you would like, or what features and functionality the website has, does it have e-commerce features, or how much marketing you want to put behind the website. So many factors to take into account so bit by bit I have decided to write about some of these factors, and the reasoning behind them. With any luck this should help you with your own decision making processes. One of those decisions might be to advertise traditionally like radio, newspaper or even TV, or Internet Marketing like a website, email marketing programme, or even Social Networking.

Traditional Marketing can compliment Internet Marketing. For example, ensure that you print your website on all brochures and advertisments.

Now as a Web Development company, I already have a tendency to lean toward a website as one of the most cost effective forms of advertising, and heres why; where else can you get International 24/7 advertising with the ability to reach your target market for around a $1 a day? Which advertising medium allows for instant updating of your advertising content at anytime? If you printed 1000 brochures and decided to make a small change, what is the impact of that change?

The reality is that value for money, executed properly, you simply cannot go past owning a website as part of your Internet Marketing strategy.