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Search Engine Optimisation

Search Engine Optimisation (SEO) can make the difference in your website ranking ahead of the competition and making sales.

Professional Development offers a range Search Engine Optimisation services that increases the potential to achieve;
  • Higher Search Engine rankings
  • Greater site visibility
  • Better lead generation
  • Increased sales conversions
  • Return on Investment

Search Engine Optimisation services range from;
  • Systems designed specifically to enhance SEO
  • SEO reporting to highlight under performing areas
  • SEO Services to implement points raised in the SEO Report
  • Pay Per Click (PPC) Services / Google Adwords
  • SEO training

Automated Search Engine Optimisation is performed in all of our WebCommand websites. You can further enhance optimisation by affecting changes on the site metatags which are easily accessible through the website administration area.

Titles
The text that you see in your browser’s window bar is the most important thing *on* your page. Make sure your titles are getting rewritten and the important stuff (your post titles) always come before anything else. You can leave a few words from your blog title to do some branding but don’t overdo. If your post titles don’t contain your most precious phrases you want to rank for then tweak them. The title can only be tweaked here, and this is a very powerful way to optimize your posts and pages.

Descriptions
Once your pages rank in search engines your description (aside of course from your title) makes a potential visitor want to click through, or not. It’s mta descriptions, believed dead by many people, that decide over your site’s fate. If you don’t want to invest the time and write a description for every post at least let them be auto-generated. This vastly better than the usual “Share This … Posted on … under …” description that is often used. The preferred source for your post description is your post excerpt. Use this when you want to tweak your description.

Keywords
All in One SEO Pack can generate them from your categories (this was the old way of tagging your posts in wordpress) or from Ultimate Tag Warrior or, starting with Wordpress 2.3, the built-in tagging system. Using your categories is optional, the rest is auto-detected and used if there. WP 2.3.x tags are the preferred keyword source.

That was about the 20% of effort needed by you to achieve 80% of results with on-page factors. Of course you also need incoming links, no plugin can do this for you in a safe manner. If anything is unclear, some feature is missing, or you are in supplemental results hell feel free to ask.

Page Tweaking
Keywords and descriptions are easily tweaked with self Administration or using our services. Our automated SEO covers metatags but not page content which you should review often.