Just Ink sell Printer Cartridges & Printer Consumables like Inkjet Cartridges and Toners. Just Ink needed to show a pricing matrix for products that had original and branded variations complete with an import facility from a master file.

The website needed to be extremely Google Search Friendly to help customers find exactly what they wanted quickly and easily directly from the Google Search Engine, through the Just Ink website, to the Shopping Cart as a converted sale.